Qrafted – QR Code Generation Platform

The Challenge

Businesses across every industry need QR codes — for menus, marketing materials, product packaging, event tickets, and more. Existing tools were either too basic (plain black-and-white codes with no tracking) or prohibitively expensive enterprise solutions. There was a clear gap in the market for a powerful yet accessible QR code platform that combined beautiful design with robust analytics.

Our Solution

We designed and built Qrafted from the ground up as a modern SaaS platform. The application supports 27 different QR code types including URL, vCard, WiFi, cryptocurrency, social media, and payment codes — each with extensive customisation options for colours, gradients, logos, frames, and patterns.

A key differentiator is dynamic QR codes: the content behind any code can be edited after printing, without regenerating or reprinting physical materials. This alone saves businesses thousands in reprinting costs and gives marketers the agility to update campaigns in real time.

Technical Highlights

• Real-time analytics dashboard tracking scans by location, device type, time of day, and conversion data
• Team collaboration features with shared workspaces for enterprise customers
• Multi-format export — PNG, SVG, and PDF at any resolution for both digital and print use
• Enterprise-grade security including password-protected codes, expiration dates, and granular access controls
• Stripe-powered billing with Free, Pro (£12/mo), and Business (£29/mo) tiers

The Results

Since launch, Qrafted has grown to serve over 50,000 businesses across retail, restaurants, real estate, education, marketing, and events. The platform maintains a 4.9/5 star rating from 2,000+ reviews, with users consistently praising the intuitive design tools and the depth of analytics available.